Close menu

The silver fern

There’s something special about experiencing Aotearoa New Zealand. We care for our people and the place we call home, and we welcome others with open arms in the Māori spirit of manaaki. The atmosphere is vibrant with so much to explore – find out more about what makes us unique.

The silver fern history

With spectacular scenery and a temperate climate, New Zealand offers oceans, mountains, and beaches alongside vibrant urban cities. Immerse yourself in a country where world-class culture meets cutting-edge technology. Whether you're visiting, investing, studying, or seeking new opportunities, New Zealand is the place where adventure and innovation thrive. Start your journey here.

MĀORI INGENUITY

Māori used the silver underside of the fern leaf to catch the moonlight and illuminate their way through the bush at night.

SPORTING LEGENDS

Our national rugby team donned a black jersey with silver fern monogram – modelled after the New Zealand Native team's jersey.

HONOUR

Worn by our military since 1898. The fern also adorns the headstones of our fallen soldiers.

COAT OF ARMS

The fern appears on a revised coat of arms approved by Queen Elizabeth II in 1956.

OUR NATION'S SYMBOL

The FernMark was developed by the government to create a single visual identity for New Zealand.

MARK OF TRUST

The FernMark Licence Programme was founded in 2015, a country-of-origin mark helping drive preference for New Zealand-made, grown and designed products and services.

Placeholder image 318 x 281

Speaker Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vulputate nisi eget nunc pellentesque, eu malesuada magna consequat.

The FernMark

Discover the unique stories of New Zealand.