New Zealand's Values: What Shapes Us
In New Zealand, we are free to think differently. Curiosity, creativity and deep practical skills give us the confidence to challenge convention, turn bold ideas into useful solutions and contribute to the world in unexpected ways.
This outlook is grounded in four values drawn from Māori, the indigenous people of New Zealand. Te ao Māori, the Māori worldview, helps to explain how New Zealanders think, act and build relationships.
Pōtikitanga is our curious and adventurous spirit. Pōtiki is the Māori word for the youngest child: the one who asks why, challenges the status quo and looks beyond what is already known. This open-minded, practical approach has driven a rich legacy of pioneering ideas, ingenious inventions and world-changing solutions.
Tiaki means to care for and protect. It calls on us to look after people, place and planet for future generations. Beyond New Zealand, this means taking responsibility for how we work, what we create and the communities and environments affected by our choices. A kaitiaki is a carer or guardian, while kaitiakitanga describes the principles of guardianship and stewardship.
Manaaki is about uplifting the standing and reputation of others through respect, care, hospitality and reciprocity. It reflects the importance New Zealanders place on lasting relationships, friendship and trust. Grounded in a strong Indigenous culture and enriched by a diverse society, New Zealand proudly welcomes others and values the connections that bring us together.
Pono means truth, honesty, sincerity and transparency. It is about speaking truth, honouring your word and being trustworthy. These qualities support New Zealand’s reputation as a safe, stable and dependable place to live, work and do business.
Together, Pōtikitanga, Tiaki, Manaaki and Pono shape how New Zealanders think, act and connect with the world.
