Champions of Sustainable Wool and Natural Fibres

Consumers all over the world are looking for natural fibres with an ethical environmental story and traceable supply chain. The strong and pliable nature of wool means it’s an incredibly versatile, renewable and natural product.  

Here are two New Zealand organisations who are leading the way in championing wool and supporting the development of products that tread lightly on the environment.

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Campaign for Wool New Zealand: Growing Awareness

Campaign for Wool New Zealand is a not-for-profit organisation promoting wool and educating the world on its attributes. New Zealand actor Sir Sam Neill is one of its passionate ambassadors, championing natural fibres over synthetics and highlighting the benefits of New Zealand strong wool. Sam's advocacy emphasises the importance of choosing eco-friendly materials that support local farmers and contribute to a healthier environment. His efforts support Campaign for Wool in its mission to educate consumers about the durability, warmth, and sustainability of wool, making it a superior choice for various applications.

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Wisewool: Five Generations of Innovation

For over 130 years, Wisewool has blended heritage with innovation to champion the future of strong wool. As a fifth-generation family business, it remains deeply rooted in tradition while leading a ‘global wool renaissance’. Wisewool showcases wool’s remarkable natural properties and ensures fair returns for its farmers', proving wool is the ultimate sustainable fibre.

Facing declining wool prices, Wisewool transformed from a commodity trader to a value-added manufacturer, creating Wisewool™ – high-quality, 100% natural wool products. This shift allowed them to replace synthetics in furniture, bedding, and interiors. With growing environmental awareness, Wisewool pays farmers 20% to 30% above market prices, securing a sustainable future for the industry.

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YY Nation: Sustainable Footwear

YY Nation has created some of the most sustainable footwear in the world, made from ethically sourced merino wool, pineapple leaves, and algae. With  all natural materials, this footwear provides ultimate comfort. Proudly from New Zealand, YY Nation integrates nature into their identity and is serious about protecting it. Their innovative approach to footwear design not only reduces environmental impact but also sets a new standard for sustainable fashion.  

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Looking for leaders in sustainable wool? We know a place.

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